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• Retail property market analysis for the past two years: vacancies & saturation • 2017 market situation – a new collaboration between tenants and landlords?• Which retail formats are already present? What is missing?
Co-organized by The Russian Council of Shopping Centers
Agenda: • Digital trends in & out of Russia• Connections between clients and cutting-edge technologies: present or future?• Customers in a digital world: how to set up an effective consumer experience in shopping centres thanks to new technologies?• Digital & traditional marketing: major differences & synergies
• What is the role of leisure in a physical retail environment?• New leisure formats discovered two years ago? Overview & results• Kids playgrounds & adventure ropes: a key success factor to boost footfall?• What is the right mix between solutions to entertain children & adults?• Retailtainment: a key factor success to increase revenues of shopping centres
• Is retail property still one of the best investments in Russia?• Residential, offices or retail property: what is the best bet?• What objects are interested for investors?• High street versus shopping mall: what are the best spots to invest in Russia?• Payoff periods in today’s market
Agenda: • Is it a necessity for retailers or a diversification to increase revenues? • What are the best formats to diversify your activities? • How to develop a cooperation with other developers: how to convince competitors to collaborate and to succeed?• Business cases
Agenda: • International pop up experiences to inspire the Russian market• Pop up stores: a new marketing tool for brands• Pop up stores: a new opportunity for customers to live new shopping experiences• Pop up stores: a key factor success for shopping malls to increase traffic and revenues
• Factory outlet & retailers: the new collaboration to succeed?• What is the potential business for the outlet industry in Russia? The same as in Europe?• 10 steps to prepare a region to welcome an outlet village• The new competition between factory outlets & shopping malls• Shopping & leisure: the right mix for factory outlets?