Conference programme

Application form Download

  • 26 April 2017

  • 9:30 – 10:00 Welcoming coffee

  • 10:00 – 11:30 Session 1. Russian retail market


    • The retail property market analysis for the past two years: vacancies and saturation.
    • Market situation of 2017. Tenant’s market vs landlord’s market - were they able to negotiate to a positive result?
    • What retail formats are already present? What is missing?

  • 11:30 – 12:00 Coffee break

  • 12:00 – 13:15 Session 2. International retailers in Russia

    • Key growth factors. Indicators of "then and now"
    • What is interesting in 2017? When should tell Russia "yes"?
    • The right Russian partner - where to look for one, and based on which criteria?
    • Russian regions - should you follow the footsteps?
  • 13:15 – 14:45 Lunch

  • 14:45 – 16:00 Session 3. Digital in a shopping center (together with RCSC)

    • Consumer trends in digital segment: Russian and international experience
    • The relationship of my client and high technology - modern reality or imposed by the future?
    • My client in the Digital World: how to set up an effective consumer model with the help of technology on my object?
    • Digital and traditional marketing in working with a client: what is the fundamental difference and where is the common ground?


  • 16:00 – 16:30 Coffee break

  • 16:30 – 17:45 Session 4. Retail for whole day. How the entertainment zone affects on life of shopping centre?


    • What are the results of discoveries of new formats of two years ago? First results
    • Cities of professions and rope parks: recreation and entertainment as a major component of retail success
    • Formats for children and adults - ratio in the mall
    • The financial success of developers by adding in the shopping center the entertainment component

  • 27 April 2017

  • 9:30 – 10:00 Welcoming coffee

  • 10:00 – 11:30 Session 5. Investment session powered by MIPIM


    • Are there any new money in the Russian real estate market?
    • Chinese and Arab investments. What to expect?
    • What objects are interested for investors?
    • The payback period on the market today
    • Where can I go, besides the shopping center: how trends of consumer's behavior have changed in the capitals and major cities of the Russian Federation?

  • 11:30 – 12:00 Coffee break

  • 12:00 – 13:15 Session 6. How developers become retailers. Cases

            • The forced necessity or risk diversification?
            • What formats are currently the most advantageous to have as a means of diversification?
            • Interaction with other developers - how to convince to work with competitors?

  • 13:15 – 14:45 Lunch

  • 14:45 – 16:00 Session 7. POP UP as a new genre of retail

    • How POP UP shops have become a tool of promotion of brands?
    • Testing method of buying activity at the POP UP format
    • International experience - how to apply on the Russian market?
    • How to make money by shopping center on this format?


  • 16:00 – 16:30 Coffee break

  • 16:30 – 17:45 Session 8. Outlets. Competitive format hampers to your business?


    • Cooperation with retailers
    • Recreation and amusement areas
    • First results and prospects for development
    • Is it possible "like in Europe"
    • 10 steps to check the readiness of the region for the opening of Outlet

Partner of the
Retailtainment zone

General media partner

internet partner

Media partners


Calendar of events

We are using cookies to give you the best experience on our site. Cookies are files stored in your browser and are used by most websites to help personalise your web experience. By continuing to use our website without changing the settings, you are agreeing to our use of cookies. More information.