Conference programme

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  • 26 April 2017

  • 9:30 – 10:00 Welcoming coffee

  • 10:00 – 11:30 Session 1. Russian retail market

    Agenda:

    • The retail property market analysis for the past two years: vacancies and saturation.
    • Market situation of 2017. Tenant’s market vs landlord’s market - were they able to negotiate to a positive result?
    • What retail formats are already present? What is missing?

  • 11:30 – 12:00 Coffee break

  • 12:00 – 13:15 Session 2. International retailers in Russia

    Agenda:      
           
    • Key growth factors. Indicators of "then and now"
    • What is interesting in 2017? When should tell Russia "yes"?
    • The right Russian partner - where to look for one, and based on which criteria?
    • Russian regions - should you follow the footsteps?
  • 13:15 – 14:45 Lunch

  • 14:45 – 16:00 Session 3. Digital in a shopping center (together with RCSC)

    Agenda:           
       
    • Consumer trends in digital segment: Russian and international experience
    • The relationship of my client and high technology - modern reality or imposed by the future?
    • My client in the Digital World: how to set up an effective consumer model with the help of technology on my object?
    • Digital and traditional marketing in working with a client: what is the fundamental difference and where is the common ground?

     

  • 16:00 – 16:30 Coffee break

  • 16:30 – 17:45 Session 4. Retail for whole day. How the entertainment zone affects on life of shopping centre?

    Agenda:

    • What are the results of discoveries of new formats of two years ago? First results
    • Cities of professions and rope parks: recreation and entertainment as a major component of retail success
    • Formats for children and adults - ratio in the mall
    • The financial success of developers by adding in the shopping center the entertainment component

  • 27 April 2017

  • 9:30 – 10:00 Welcoming coffee

  • 10:00 – 11:30 Session 5. Investment session powered by MIPIM

    Agenda:

    • Are there any new money in the Russian real estate market?
    • Chinese and Arab investments. What to expect?
    • What objects are interested for investors?
    • The payback period on the market today
    • Where can I go, besides the shopping center: how trends of consumer's behavior have changed in the capitals and major cities of the Russian Federation?

  • 11:30 – 12:00 Coffee break

  • 12:00 – 13:15 Session 6. How developers become retailers. Cases

    Agenda:      
            • The forced necessity or risk diversification?
            • What formats are currently the most advantageous to have as a means of diversification?
            • Interaction with other developers - how to convince to work with competitors?

  • 13:15 – 14:45 Lunch

  • 14:45 – 16:00 Session 7. POP UP as a new genre of retail

    Agenda:           
       
    • How POP UP shops have become a tool of promotion of brands?
    • Testing method of buying activity at the POP UP format
    • International experience - how to apply on the Russian market?
    • How to make money by shopping center on this format?

     

  • 16:00 – 16:30 Coffee break

  • 16:30 – 17:45 Session 8. Outlets. Competitive format hampers to your business?

    Agenda:

    • Cooperation with retailers
    • Recreation and amusement areas
    • First results and prospects for development
    • Is it possible "like in Europe"
    • 10 steps to check the readiness of the region for the opening of Outlet

Partner of the
Retailtainment zone

General media partner

General
internet partner

Media partners

   
   

Calendar of events

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